My dissertation evaluated the history of t-shirt development. During this project I became aware of the pros or organic cotton and for my personal project decided to create a t-shirt company which used only organic or environmentally friendly products. the company was designed to help promote the use of organic cotton whilst creating cool and interesting designs that would appeal to a young audience.
Initial logo: King Cotton was a phrase frequently used by Southern politicians and authors prior to the American Civil War indicating the economic and political importance of cotton production. this name seemed well suited to my brand as my company intends to highlight the importance of the cotton crop too.
Development:
King seemed to dominate Cotton
letters slanted
Final Logo: simplified Crown
T-shirt Designs:
Packaging:
Leaflet:
Full leaflet can be seen here: http://www.axmag.com/data/201104/U19205_F32095/index.html
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